To combat consumer spam, telecom regulatory bodies worldwide enforce strict pre-registration frameworks before commercial text messages can terminate on subscriber handsets:
India (TRAI): Mandates blockchain-based Distributed Ledger Technology (DLT) registration (Jio DLT, Airtel DLT, Vodafone Idea Vilpower).
United States (FCC / CTIA): Mandates Application-to-Person 10-Digit Long Code (A2P 10DLC) brand and campaign vetting via The Campaign Registry (TCR).
BrokerOS centralizes these regulatory identifiers in the Template Registry (/dashboard/marketing/sms/templates), guaranteeing that every outbound text carries approved header hashes and registered content tokens.
2 Segments (2 Credits): 71 to 134 characters (67 characters per segment).
Including even a single special character outside standard GSM-7 (such as certain curly quotes or emojis) forces the entire message into Unicode mode, instantly reducing your single-credit limit from 160 characters down to 70 characters.